3rd Annual SES Latino Conference and Expo

Date and Venue for this event to be announced shortly

In addition to being the fastest growing demographic segment online, U.S. Hispanics and Latin American consumers rank among the world's top Internet users. Although the vast majority of Hispanic Internet users can be found in the United States, Argentina, Brazil and Mexico, there are over 25 other countries on the Internet that you should also include in your Search marketing outreach. Don't be left behind as your fellow marketers and SES Alumni gather to learn how to maximize search engine marketing opportunities and stay informed on the latest search solutions in this area. Hear the new and innovative approaches and learn the right tactics for these markets. Listen to "success story" case studies and learn about best practices from SEM/SEO industry leaders and experts in the U.S. and Latin America.

Who should attend:

• U.S. Hispanic companies targeting U.S. Hispanics;
• U.S. American companies targeting U.S. Hispanics;
• Both U.S. Hispanic and American companies targeting Latin America as well as their own markets;
• Latin American companies targeting their own markets;
• Latin American companies targeting all markets that include Latin American, U.S. Hispanic and American markets.

Event Overview:

• Organized by world-renowned search authority Nacho Hernandez;
• Will offer real-time actionable information that will help you to grow your business through search engine marketing;
• Will teach the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
• Will provide a unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing;
• Will grant access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates;
• Will feature presentations and panel discussions covering all aspects of search engine-related promotion.

For those new to SEM:

• How search engines list Web sites for free and through paid placements;
• How to get free "organic" traffic by building a site that pleases search engines and your visitors;
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
• How to manage language issues you may encounter with Spanish content;
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy – and get tips on improving conversion if they don't!
• How to build links in Latin America that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines;
• What's coming next in the constantly evolving world of Web search and how you can profit from the latest trends.

For those Advanced in SEM:

• What have I been missing out on in the U.S. Hispanics and Latin America markets?
• How global search engines participate in Latin America;
• How users' search behavior differs in Latin America from the rest of the world;
• What structural and cultural barriers to entry the global search engines (such as Google, Yahoo! and MSN) might encounter as they expand into local Latin American markets;
• Why Latino users in some markets prefer to use local/regional search engines and directories rather than global search engines, and how partnerships may be the best way to evolve;
• How global search engines treat Hispanic content and websites located in Latin America differently than those located in the U.S.;
• What global search engines may do to gain market share and search volume in Latin America;
• What global search engines must do to increase relevancy and monetization of Hispanic and Latin American content;
• What businesses from Latin America need to do to benefit from the search industry by participating on the Internet;
• What the current trends in Search are and how will they adapt to the Hispanic/Latin American markets.

View photos from past Search Engine Strategies events!

Don't Take Our Word for It!

Join the thousands of satisfied Search Engine Strategies participants who have attended SES world wide since 1998. Here is what some recent attendees have said about SES:

"Thank you! Our participation in SES Chicago has proven very beneficial for my organization. Search Engine Strategies has given KeywordDiscovery and Competitive Intelligence access to thousands of attendees, organizations, and opportunities that have led to expanded business and another successful show! I have already suggested to several clients that Chicago SES is a must for those seeking extensive information, expertise, products and networking opportunities."
Rebecca Ryan, Director of Business Development of Trellian.com

"Search engine marketing firm iProspect works primarily with clients who have large or complex websites, many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Jose and Chicago."
Bill Muller, VP of Marketing, iProspect

"As a speaker and Premier Sponsor of Search Engine Strategies for many years, Bruce Clay has always found the information, networking, and vendor interaction to be fantastic, clearly contributing to our business and always justifying our participation."
Bruce Clay, President, Bruce Clay, Inc.

"SES is always a well run show from start to finish. Well organized, great seminar sessions and good prospects."
Christa Roettele, Director, External Communications, TrueLocal

"Hitwise has been a sponsor at the Search Engines Strategies shows in the US and the UK for several years. SES ranks among those shows from which we see the greatest return. The event provides us great brand visibility within the search marketing community as well as quality leads. It also is a great place for us to connect with our clients, many of whom come to this event for the networking as well as the extensive educational program."
Ginny Redgate, VP Marketing, Hitwise

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203–295–0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 203–295–0050.